SEO Campaign Management
Apr 15th, 2008 by Chris TaylorAffordable SEO campaign management that focuses on;
- Improving multiple page rankings on the major search engines.
- Increasing targeted traffic to your website.
- Creating the best possible ROI for your business.
- Although every step of the following may not be required, this is the current outline and methodology that we adhere to when implementing an SEO campaign.
1. Initial Site Review & Recommendations
We review your site thoroughly with the following aspects in mind and forward a full report on completion.
- Design
- Architecture
- Navigation
- Flow of Information
- Sales Funnels
- Index ability
- Html
2. Complete Website Redesign (if required)
In some cases a website must be redesigned completely.
There are usually multiple reasons for this decision however if we were to use a clear example, keeping the old website would be like entering a mini minor in a formula one race with the search engines being the racing platform.
3. Keyword & Competition Research
Comprehensive research of keywords and terms based on our main products and services including research on the competition for any keywords we may be considering.
4. Redesign/Improve Sales Funnel (if required)
Elements of this section can include one or all of the following.
- Simple rewrite of sales content.
- Adding additional content such as about, pricing, contact, testimonial pages, etc.
- Improving information and contact resources for customers such as brochures, geographical details and company information.
- Implement systems to capture potential customers details and build further relationships.
5. Professional Usability Report
Up to this stage, our website, content and sales funnel is looking pretty good however this is where many SEO companies make a fatal mistake!
A professional usability study must be done so the that we can be assured that the potential customer will come from the search engine and easily move down the sales funnel to either a first contact or sales decision.
One the study is complete we can then tweak our sales funnel and content to insure maximum outcomes.
6. On Page Optimization
Complete on page html optimization including
- Title
- Keyword meta tags
- Description meta tags
- Headers
- Alt tags
- Bold content
- Java
- Navigation
7. Off Site Optimization
Research and implement comprehensive linking and marketing campaign.
8. Public Relations
Research and implement comprehensive public relations campaign including press releases, local newspapers, etc. (mainly for new sites)
9. Campaign & Analytical Tracking
Setup website analytics to insure ongoing SEO ranking improvements and provide comprehensive SEO reporting.
10. Ongoing SEO Campaign Management
Ongoing maintenance of the campaign including tasks such as improving ranking through further linking projects and tweaking of sales content and systems for improved ROI.
Enquires
Please email us for further information or for an informal chat regarding your business needs please feel free to phone us any time during business hours.
Free Guide - Making SEO Work For Your Business
We will be soon releasing a free guide that will include information on:
- What SEO can do for your business.
- Basics of SEO.
- Realistic costs of implementing and SEO campaign.
- What to look for in an SEO firm.
The guide is intended to help you make a better informed decision about SEO, how it may benefit your business and give some guide to the type of ROI your business may expect.
If you would like to receive a copy of the guide when it becomes available, please fill in your details below. Once finished the guide will be emailed to you as soon as possible.
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