Small Business Failing To Invest In Search Marketing

14 Jan

Microsoft has recently put out an interesting on small businesses thoughts and willingness to use search marketing and ppc.

Although the report could hardly be called representitive of small business (400 sample size), it does give a decent snap shot on why small businesses are not using SEM.

“The study revealed that 59 percent of small businesses with Web sites don’t currently use paid search marketing, and of those, 90 percent have never even attempted it.”

“Among the participants’ chief concerns, most cited the common misconceptions of cost, time and complexity as major hurdles to conducting search marketing campaigns for their businesses.”

For a more detailed look on the study, please visit microsoft – small business and search marketing.

3 Responses to “Small Business Failing To Invest In Search Marketing”

  1. Webmaster News 17. Jan, 2009 at 9:27 am #

    The problem is that those small businesses are being run by people without any clue of what online marketing is. They will never know what’s out there unless they are willing to try it.
    You know…. it is very difficult to convince someone of the fact that they are not making more money simply because they don’t want to.

Trackbacks/Pingbacks

  1. Search Engine Strategies - 16. Jan, 2009

    [...] Since then the author of the original ebook that I read started an SEO/SEM membership organization (called Stompernet) of which I’ve been a faithful member since 2006. [...]
  2. Does Your Business Need SEO – Marketing Cost Comparison Calculator - 06. Mar, 2009

    [...] discussed in an earlier SEM post, small business has been slow to take up SEO and SEM as an alternative marketing [...]

Leave a Reply

You must be logged in to post a comment.